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Strength in numbers

One of the most important elements that we wanted to bring when we created the SEO Training Dojo, was a lack of egos. All too often in the internet marketing world we see jackasses strutting around with their peacock feathers fluffled for all to see… I can’t tell you the number of times people have come to me about such-and-such (cough) A-lister SEO all but brushing them off at a conference acting puffy and pompous (or related tales). This is something we sought to avoid.

You see, regardless of people’s odd affinities for hero worship, we’re simply a bunch of search marketers nothing more, nothing less. There is NO SUCH THING as rock stars or A-listers … the concept has always left me shaking my head, that’s for sure. No one outside of our little niche has a clue who we are. And ‘ industry leaders ’? There are few of those I’d dare say are suspect as well since most of the more prominent SEOs tend to be ‘ more prominent ’ from a profit motive than one to lead .

Which brings us to one of the core concepts we like to stand by; We’re all teachers, we’re all students.

You see, each of us in the business have different experiences from each other. Some work as in-house, others are freelancers and some manage SEO companies (or work for them). We can only work in a finite number of markets which means other SEOs you meet will have experience in markets you haven’t . We also work on sites of varying age/authority and so on… you get the idea.

This means there is no limit to what we can learn, and teach one another. An SEO with two years experience can learn from those with five years, (experience) and they can teach those that are noobs to the game. Even beyond that, a more experienced optimizer can pick up tricks once in a while from a noob as well.. there is no limit. None can know it all.